The template facilitates the data input and analysis in a structured framework and automatically generates the SPACE Matrix Chart.to present the results. The SPACE matrix is a strategic planning tool that can be used as a basis for other analyses such as SWOT analysis or Boston Consulting Group (BCG) Matrix analysis. Learn to create simple matrix diagram in PowerPoint. Follow our simple step by step instruction to create this useful diagram for your business presentations. The Matrix PowerPoint Diagram you’ll learn to create is: This 2X2 Matrix diagram is quite useful to portray common business concepts like – Risk matrix, BCG matrix, Ansoff Growth Matrix etc.

Market Penetration -UK Retail Sector valued at over £300 BN (ESRC, 2013) -$1.2 Trillion USA (PWC, 2011) -$3.34 Trillion China (Fung Group, 2013) -UK Consumer Technology Industry valued at $9.8 BN (Consumer Electronics Industry Profile, 2013) -USA valued at $91.7 BN/Expected to rise to $121.8 BN by 2017 -China valued at $36.1BN (USA/China Consumer Electronics Report, 2013) Sector Profile-Retail/Consumer Technology Ansoff's Matrix Overview of Theory Market Development Market development is a growth strategy that identifies and develops new market segments for current products. A market development strategy targets non-buying customers in currently targeted segments. It also targets new customers in new segments. (Winer) Market Development Company Profile Team 5 - Stephen, Mark, Andrew and Terry Apple and Microsoft Product Development Product Development The product development stage of the Ansoff Matrix is where a business brings new or modified products into a market which already exists (Johnson et al, 2011) Products may have different features, functionality or options aimed at targeting existing customers (Coulter, 2008) Why Product Development? Using thrift for serialization formats for resume.

- Exploit new technology/Maintain stance as innovator/Protect market share (Lynch, 2006) Expensive - Financially (Heavy Investment)/Time (Unfamiliarity of staff with processes causing delays) (Johnson et al, 2011) Microsoft Continuing their longstanding commitment and leadership in developing innovative accessibility solutions. Making the computer easier to see, hear, and use by building accessibility into Microsoft products and services. Promoting innovation of accessibility in the development community and working with industry organizations to encourage innovation Building collaborative relationships with a wide range of organizations to raise awareness of the importance of accessibility in meeting the technology needs of people with disabilities.

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Market Development Market Development Strategy Market development strategy entails expanding the potential market through new users or new uses. New users can be defined as: new geographic segments, new demographic segments, new institutional segments or new psychographic segments. Another way is to expand sales through new uses for the product. Window.page_view_id = '5c0844fbbc3f7a59'; window.landing_data = 'bHVZZmNaNDBIWnNjdEVENDRhZDFNZGNIUE43MHdLNWpsdFJLb2ZHanI0amp4YnA5NTBuNUZHUWxWS3VqRTZ1YnRBPT0'; window.landing_sign = 'b8pN4IdfBy1LYHJuHF4jCo_3HaceprOl5TMvnxFb0X8'; window.jsonLoggingConfig = {'url': 'header': 'MAC id= ' ', ts= ' ', nonce= 'o7axzcTK ', ext= 'eyJwYXlsb2FkX3ZlcnNpb24iOiAxLCAiZGF0YSI6IHsicHV0bWEiOiAiYjdjNTdkM2UtMjIzNy0xMWU5LThjMDctMjIwMDBhYjY5YWJjIiwgImV4cGVyaW1lbnQiOiAiZW5kc2NyZWVuIiwgInVzZXJfaWQiOiAwLCAicGFnZV92aWV.